Joonbyrd was founded by leading dermatologist Dr Alexis Granite with the aim of redefining the meaning of performance skincare. The brand's philosophy is that clinical grade skincare doesn’t need to feel clinical. It's about being comfortable in your own skin, expressing yourself and indulging in a wellness ritual that adds a sprinkling of joy into your daily routine.
This website was designed in close partnership with Almighty Brands and forms Joonbyrd's primary hub for brand storytelling, customer education and showcasing their product range. It features a powerful suite of ecommerce tools to maximise sales, delivered in a fun and immersive wrapper. Skincare has never been this effective or engaging.
Identity
The bold and often whimsical design creates an intensely playful experience, which entices visitors to dive down the rabbit hole and explore the world of Joonbyrd.
Industry
Beauty & Wellness
Awards & recognition
Web Pick Comm Arts, AWWW Site of the day
Deliverables
Shopify web design, E-commerce, SEO & email marketing automation
A spectrum of colour and vibrancy. Product specific palettes create personality, while animated colour transitions add depth and movement for a more immersive feel.
The site positions Joonbyrd as a trusted skincare brand, driving sales while serving as the go-to hub for product education, beauty tips, and brand exploration.
Dreamlike animations
Rich product pages
Subscriptions
Beauty and wellness blog
Multi-currency compatibility
Quick buy
Bundle products
Cart up-sells and cross-sells
Science and clinical results info
Store finder
Free sample selector
Redefining performance skincare
The origin of Joonbyrd is fundamentally connected to the story of its founder. The website communicates her vision, values and philosophy towards beauty and wellness in a visual and playful way.
Rich product pages showcase the science and product benefits, whilst subscriptions ensure customers never run out. Brand messaging is seamlessly integrated throughout the shopping experience, paired with strategic cross sells and bundling to boost revenue.
Joonbyrd partnered with Superrb to help us build our website - a fully bespoke build on Shopify - which was a massive undertaking as a new brand. They were incredibly supportive and helpful when it came to trying to stay on budget and on time while still delivering a beautiful site that we feel is a great expression and window for the brand. We've since continued working with them for ongoing development needs and site enhancements.
Jessica Juliano—Business Manager, Joonbyrd
Backed by science, infused with joy
To emphasise the brand's deep roots in clinical dermatology we used science inspired imagery and iconography. These were combined with whimsical psychedelia to infuse joy into the user journey and connect with customers on a emotional plane.
Responsive shopping experience
With more than 70% of visitors accessing the site on mobile devices, we focused on creating a truly mobile-first shopping experience, where all aspects of the design and functionality were carefully considered on all screen sizes.
