Work's for Jerks - A brand store for a true streetwear pioneer
Benny Gold is a global streetwear brand, created by an award-winning illustrator who goes by the same moniker. Benny cut his teeth designing for the likes of Nike and High Snobriety and has gone on to create brand collabs with Pendleton, Cinelli, Jansport, The Hundreds, Mike Giant & Kid Robot.
Benny Gold has always been a major inspiration to us, so when the founder approached us to collaborate on his new website, we had to pinch ourselves. The project has been a lot of fun and it was an honour to work with such a talented client where the content was always on point.
Identity
A stripped back fashion-focused online store, with little embellishments, animations and custom icons to communicate Benny's signature style.
The core UI consists of white, grey and of course the Benny Gold brand blue. We introduced a lighter blue as an accent for calls-to-action and hover-states, as well as a bold red for promotions.
The Magento online store was designed with a stripped back UI to focus attention on the garments, as well as including a range of tools to help boost sales.
Automatic related products
Incentivised newsletter signups
Seasonal lookbooks
Size guides & product zoom
Editable promo banners
Mobile minded
The site was built to work seamlessly across all popular devices with particular attention on the mobile user experience.
During the design process we created a series of wireframes and prototypes to better plan out the UX which led to a significant increase in mobile conversions.
We were long over due for a site re-design before we partnered with Superrb. It took us a long time to find a design firm that we felt comfortable working with.
We wanted to make sure whoever we worked with 'got it'. A lot of firms can create a nicely designed site, but we needed the lifestyle behind the Benny Gold brand to be the driving force.
Superrb definitely "get's it" and I am really pleased with the beautiful site we created together! Thank you guys!
