Arcade
London's Food Theatre conceptLocated in the iconic architectural landmark Centrepoint London, Arcade Food Theatre is an all-day food market, featuring seven independent kitchens and a unique cultural events program. It is one of London’s most exciting emerging culinary concepts.
Our brief was to digitally immerse customers into the experimental Food Theatre experience, showcase the best-in-class international food and beverage offering and increase awareness of this imaginative new brand.
Identity
We took the eclectic brand identity created by MATTE NY and brought it to life in a digital space. The grid-based design system is used to connect visually rich content blocks, creating an experience that is bursting at the seams with personality.
Industry
HospitalityDeliverables
Web Design, Web Development, Email MarketingVisit site
www.arcade-london.comColour
The muted yet contrasting palette is used boldly against the monochromatic logo. Colour is generously weaved through the entire design creating Mondrian style works of art on every page.
Heading
Mabry Pro Black
Subheading
Mabry Pro Bold
Body copy
Mabry Pro Regular
Immersive experience
A stunning website to communicate the Food Theatre experience.
- Custom home page animation
- Rich content blocks with multiple layout options
- Playful transitions
- Customisable scrolling banner CTA
- Floating Instagram CTA
- Blog with filter
- Expanding vendor sections
- Newsletter sign-up
- User-friendly CMS
Converting clicks to visits
To create an experience which not only pleased eyes and tantalised tastebuds, but also converted clicks to visits, we combined high-quality content and playful design to create punchy calls to action.
Scrolling banners stylishly highlight key customer actions and dynamic transitions bring the content to life. Every pixel of the design has been crafted and refined to create a melting pot of excitement for the senses which drives desire (and bookings).
Seamlessly responsive
The eclectic design has imaginative design details condensed into every inch and has been built to look awesome no matter what device it is experienced on.
Carefully curated
Just like the venue itself, every element of the design was meticulously crafted and content curated to create an abstract website which brings together the visual identity, photography and copy beautifully to communicate the unique concept that is Food Theatre.
