AeroPress
An online store for an iconic coffee brandThe simplicity and control you get with an AeroPress makes it the go-to brand for coffee connoisseurs and adventurers alike.
This was our first coffee related project and we were astonished by the love this little website got from the community by staying true to the ethos of the brand and keeping things simple and usable.
There is a huge international following for the AeroPress including the annual World AeroPress Championships.
Identity
No nonsense, user-friendly UI reflecting the nature of the product, contrasted with rounded fonts and subtle animations to soften the brand and make it more friendly.
Awards & recognition
Creative Pool, Shopify ShowcaseDeliverables
Web design, e-commerce, art direction & photographyVisit site
www.aeropress.co.ukColour
Warm, coffee inspired palette without being contrived. Blue accent colour to cut through the neutral tones and focus the eye.
Heading
Poppins Semi Bold
Subheading
Poppins Medium
Body copy
Sofia Pro Light
Minimal design, maximum performance
We designed the Shopify site to educate customers about how to brew with the AeroPress and to drive sales through their direct to consumer channel.
We kept things simple and focused on making the product look easy to use and best practice UX design to maximise conversions.
- Interactive 'how it works' animation
- Product photography in our studio
- Dealer locator
- History of the AeroPress
- FAQs area
The mind behind the press
Stanford University engineering instructor, Alan Adler is the genius behind the AeroPress, so we created a space for him to explain it's history and why he created it.
During this project, we realised that the AeroPress can be used in a variety of different ways and each faction is evangelical in the belief that their method is best.
Our conclusion - coffee is religion!
